PR VALUE
€750,000Objective: The Husqvarna Group is the world's largest producer of outdoor power products including chainsaws, trimmers, lawn mowers and garden tractors for consumers and professionals. The Group's products are sold in more than 100 countries. Ocean PR where asked to represent Husqvarna in Ireland as the world leader in garden equipment.
Strategy: Through a comprehensive targeted media campaign in traditional and digital media, Ocean PR increased the Husqvarna brand throughout Ireland.
Tactics: By rolling out a targeted media campaign aimed at household, professional and commercial gardeners, Ocean PR positioned the Husqvarna brand, main distributor and dealers in the forefront if the Irish media and its target market nationally and regionally. It has also lead to direct sales for dealers and an increased awareness of stockists.
