Nightclub Launch and Event Management

Objective: Create awareness of the club opening, raise the profile of alchemy as a music venue and and promote traffic to the club.

Strategy: Ocean PR undertook a comprehensive and targeted media relations strategy, as well as an event management programme.

Tactics: Tailored press releases for business, interior and event media. Secured coverage with strong photography of the interior and special events, interview and profiling opportunities with the management.

Results (3 month campaign). Seventeen pieces of national press coverage, four pieces of magazine coverage, five pieces of internet coverage, one week of radio coverage on two local
commercial Dublin stations, mentions on three local Dublin stations for listings and one piece of
national television coverage. Significant increase in traffic to nightclub as a direct result of the PR
campaign